Business and media have always had a complicated and co-dependent relationship. On this episode, we talk with Xanthe Sharff about her work at the Fuller Project, which investigates stories about human rights issues in supply chains.
In this episode Justin Dillon speaks with investigative journalist and social entrepreneur Xanthe Sharf to explore how storytelling drives supply chain change — from exposing abuses to inspiring solutions that improve people, planet, and profits. Justin and Xanthe unpack her reporting on child and forced labor in critical mineral supply chains (e.g., cobalt used in batteries), and discuss why stories matter more than stats when it comes to changing hearts, business practices, and policy. They also dive into how stories get placed in major outlets and why strategic audience thinking matters.
Xanthe shares examples of impactful journalism partnerships, how engaging women in mining communities can be part of the solution, and why collaboration across media, nonprofits, government, and business is essential to address systemic issues in global supply chains. This episode highlights the role of narrative in driving awareness and action — and underscores that responsible sourcing starts with understanding the human stories behind raw materials.
